Dianna Huff Editor, Yankee IABC Newsletter I'll explain what you need to know and how the pieces fit together, and I'll give you techniques that you can use immediately to start or improve your E-Newsletter. Dear Michael: I have just finished your e-book. It's direct, clear, helpful and funny, all the things I aspire to in my newsletter. It gave me a new sense of how to position my business to take advantage of "my voice." You have provided me with a pathway to improve my performance. I am sure I represent a good portion of the small business world out there when I say I hate the technical details. You have made them both palatable and interesting. Amazing. Rick Hendrie President, LINKInc Method Marketing (www.linkincmethodmarketing.com) E-Newsletters That Work is based on our 6 years of experience developing, managing, writing and fixing electronic newsletters. All of the concepts and techniques that we use in our workshops and teach to our clients are contained in one place, in this book. E-Newsletters That Work is written in a clear, question and answer format, making it easy to get thro...