It should appeal to the eye of the visitor to keep them there. I'm almost sure if you think for a moment, you'll recall the saying - "A Picture Paints A ThousandWords!" And as you think about the saying, your mind probably conjures up so many pictures that tell whole stories. If you picture a rocket ship, I'd guess it would remind you of stories of astronauts or spaceheroes, sci-fi or even news film of trips to the moon? But does a site without words sell? - NO So then you have the copy guys telling you that words are the key ingredient of any salesletter. In fact they'll have you remembering other situations where the words had a profound impact on elements of your life. But again - I'm confident you'll agree, it's rare to see a site with just words isn't it? Listen,I'm sure you already realise that both trades are needed in order to create a really good site. You probably feel you already know this. but here's the thing. In the online world it seems rare for these two trades to combine. Stop and Think for a moment. What if you could get them together like they used to work in days gone by. In the offline world of direct mail,...